Browsing by Advisor "Kapantaidakis, Ioannis"

Now showing items 1-20 of 53

  • Study of consumer behavior in the transition from traditional sales to e-commerce.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kyrlaki, Evgenia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2020-03-26
    In the present study is a survey aimed at the percentage of consumer preferences be-tween e-commerce and traditional trade. Due to the increased competition that has existed in recent years and due to the economic crisis ...

  • Social media marketing in the cosmetics market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alexandri, Flora
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-02-09
    In this thesis, we investigate the influence of social media in the cosmetics market. We examine the development of e-commerce in Greece and the parallel growth of internet marketing in the new communication environment. ...

  • Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Fouska, Argyro
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-24
    The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ...

  • Development of mobile application geographical determination.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Chalkiadakis, Georgios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-12-20
    The following diploma deals with the creation and implementation of a geographic identification service application using a mobile phone or mobile device that will be available for Android, Ios, Windows phone operating ...

  • Development of a sentiment analysis web application in twitter data using TensorFlow framework.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kapaza, Panagiota
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-09-08
    As part of this dissertation, we present the design of an online application, which categorizes Twitter texts based on emotion, using data analysis. To understand this application, the terms Twitter and tweet, Social Media ...

  • Development interactive HTML5 advertising platform through GOOGLE WEB DESIGNER.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Demeti, Styliani
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 16-10-2015
    To Google Web Designer (GWD), it is a remarkable tool for specialized programming in HTML5 recently moved and on Linux. It incorporates a range of tools for adjusting text (text), 3D objects, animation (animations), creating ...

  • Development of application of geographical determination for mobile devices for Chania city.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Konchylaki, Nektaria; Pyromali, Dimitra
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-10-30
    Nowadays, technology, thanks to its rapid growth, has penetrated every aspect of everyday life with many ways. Smartphones are a technological creation that has evolved over the last few years and occupies much of the time ...

  • Developing an Augmented Reality app for mobile devices.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Stefos, Anastasios Symeon; Sfakianaki, Marianna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-03-28
    The technology named Augmented Reality or AR is most prevalent in the 21st century. In order for AR to be used mobile devices are necessary. The aim of AR is the simulation of artificial objects into the real world. More ...

  • Online reservation platform development using Content Management System CMS.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Stamatis, Loukas
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-09-25
    The subject of this academic project is the design and the construction of an online platform which supports reservations using Content Management System (CMS) implemented in Wordpress. The website is about the promotion ...

  • Interactive advertising creation and the study of the effect of the psychology of the consumer.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsiapa, Eleftheria; Farsarakis, Georgios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 15-10-2015
    The Interactive advertising is a form of promoting products and services that uses the technological advances and upgraded audio, video and image editing programs, to provide a kind of advertising that potential consumers ...

  • Developing mobile application for shopping deals.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ivanov, Ivan; Kritsotalakis, Konstantinos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-02-02
    Mobile applications for smart devices have become highly popular, because they give the opportunity to it’s users to satisfy among other, their recreational and professional needs.The subject of the current thesis was the ...

  • Creating and promoting an online store for nutritional supplements.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gkiokas, Anastasios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-03
    This dissertation presents the creating and promoting an online store for nutritional supplements, describing parallel and broader concept of e-commerce. It offers the capabilities of client profile storage, order tracking, ...

  • In-game advertisining: advantages, limitations and future for advertisers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Strora, Enea
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-07-10
    Advertising plays a key role in our everyday life as it surrounds us on television, the internet, radio, cinema, mobile phones, magazines. With the rapid growth of technology and media fragmentation - Social Media - as ...

  • Investigation of software requirements for e-commerce applications.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Giannakopoulos, Anastasios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2016-10-27
    The rapid development of the internet in recent years in conjunction with the World Wide Web have created a new reality which affects the area of electronic commerce. Through e-commerce are provided many advantages for ...

  • Smart TVs and the development of application for them.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bismpiki, Marianna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 10-12-2015
    There have been notable and important steps as far as the evolution of television is conserved. It has become more sophisticated, easier and “smarter” by the new technological data. The adoption of this new technology on ...

  • Smart TVs and the development of application for them.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kataki, Eleni
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-11-10
    This diploma refers to the evolution of television over time to the going to "smart" TVs. Also, an implementation program for a Smart TV, namely Samsung, is being implemented. The first television was set up in 1946, ...

  • The rise of cryptocurrencies. Trends, prospects and their impact on economy and society. Greek case study.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Barmpatsis, Vasileios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-23
    This thesis project assesses the Greek people’s attitude and mentality towards cryptocurrencies, as well as the factors affecting those. Even though the Greek society holds relative knowledge about the presence and the ...

  • The necessity of social media for fashion businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Papalexandraki, Kalliopi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-03-22
    In today’s era where the internet and social media are an integral part of our daily lives, it makes sense that they also play a leading role in the fashion industry, as fashion businesses through fashion marketing can ...

  • Security of transactions in e-commerce, the case of consumers in the prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Vamvoukas, Vasileios
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2019-09-02
    In the last decades, e-commerce, as well as all other types of electronic transactions have been spread over and covered many areas of economic activities, even if the most basic remains this of e-commerce. Transactions ...

  • The effect of electronic marketing on the behavior of Greek tourists.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sevastatou, Maria Artemis
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2021-04-12
    This paper deals with the impact that e-marketing and internet services have on the buying behavior of Greek tourists. The period we are going through especially and due to the covid 19 pandemic, the use of the internet ...