Now showing items 1-20 of 24

  • Mix Marketing of banks - The Greek reality.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Gerogiannaki, Irini-Evangelia
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 02-08-2012
    In the current season, Marketing with all its activ ities, submerges the everyday routine of all person s. All markets and services of products deal with all these ways which will attract more consumers so that they increase ...
  • Alternative forms of tourism in island regions.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Vardalachaki, Marina
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 2020-06-26
    The main purpose of this research work is to highlight the alternative ways in which a visitor to our country has the chance to spend his vacation and the means by which he can achieve it. In addition, this thesis is ...
  • Silver and gold market in Greece. Present situation and prospects.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vogiatzis, Nikolaos
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 22-10-2008
  • The market of biological products in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Argyriou, Savvas; Nikolaou, Nikolaos
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 28-02-2008
  • The confidence of e-banking.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Gianoukou, Aikaterini; Cheinoporou, Alexandra
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 07-06-2011
    The purpose of this study is to investigate the use of e-banking in Greece. The entire project is broken down into two main parts, in that the theoretical under- platform and that the practice of research and application. ...
  • Greece promotion as a tourism destination.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vrontaki, Vaso; Mpoultadakis, Spyros
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 16-01-2009
  • The protection of consumer banking in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadaki, Afroditi
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 08-07-2015
    This paper presents the banking transactions that may have a consumer with banks as well as how these transactions can be protected, monitor the consumer protection law in the 20th century and today in Europe and in Greece ...
  • The taxation of hotel enterprises in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Xylouris, Dimitrios
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 2017-05-25
    The taxation system in Greece nowadays includes many taxes. In this work we dealt with the taxation of Hotel Industry in Greece. In the hotel sector taxation system includes direct and indirect taxation. The sources used ...
  • Public relations in contemporary enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katsiada, Aglaia
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 28-02-2008
    The 20 century has the honour of being the "generator" of Public Relations in their today form. During our century were created the causes and premises and conditions and was noted a technological evolution, which led to ...
  • Labour relations in hotel enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karandinaki, Giasemi; Papadopoulou, Aristea
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 07-04-2008
  • Organisational culture and its relation with the human skills.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Iniotaki, Eleni; Mpoutou, Virginia
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 28-02-2008
    Basic condition for the operation of enterprise is the organisational culture. Each enterprise consciously or unprincipledly supports itself in a culture and the leader is the one that first envisions it. Our aim was to ...
  • Organizational structure and work behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Stefanaki, Kalliopi
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 18-06-2009
  • Organizational structure and work behavior. Businesses organization as a determinant of employees behavior and efficiency.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mantzana, Athina
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 28-02-2008
    One of the most important and complicated parts of enterprise is the department of Administration of Personnel. The enterprise has she takes decisions in a line of questions or for the technology, or the production, or the ...
  • Strategic tourism marketing plans and case study for Naxos island.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kavoura, Marika
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 30-03-2012
    Result of passive and often indifferent role of the public sector of our country is the model of tourism development which is mostly devoid of comprehensive long-term planning and has mass and occasional nature. Plenty of ...
  • Strategic tourism marketing plans. Case study "Tourist promotion plan for the island of Milos.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Makrygiorgakis, Georgios
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 20-12-2010
    The aim of this thesis is the approach of questions and problems at the touristic planning of a region, concretely the Milos Island, Cyclades, Greece. The three chapters that com- pose the mainly part concerning in a study ...
  • Quality assurance systems in the food business.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mouriki, Kyriaki
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 28-02-2008
  • Marketing plan of touristic destination with emphasis in special and alternative forms of tourism. Kos island case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tore, Anastasia
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 2019-02-27
    Tourism is one of the largest and most profitableς sectors of the world economy, and for some countries it is even their heavy industry and a key reason for the attraction of many investments, such as Greece. Marketing ...
  • Projection plans of tourist destinations in Crete. "Study of the case of the municipality of Rethymnon".

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Garofalakis, Michail
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 2019-03-12
    The present study aimed to describe and understand the tourism planning. Specifically, this project is a literature review, in an attempt to approach the concept of "tourism planning", which also includes a case study of ...
  • Banking products promotion techniques.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katsigiannis, Panagiotis; Adramakis, Giorgos
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 09-06-2008
  • Techniques of promotion for banking products. Case study (National Bank).

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Theodorou, Panagiota
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 18-10-2013
    The present graduation study has been created with the purpose to make the imprinting of the modern principals of promoting banking products as well as the extensive and detailed analysis of the product portfolio of the ...