Browsing by Advisor "Perakakis, Emmanouil"

Now showing items 1-20 of 41

  • 360 digital marketing: what is it and its importance in modern marketing and advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Michasi, Gioana; Ntaka, Anthoula
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-03-14
    A 360-degree marketing communication is defined as communication that reaches out to its audience members in multiple ways (Merenda, 2012) at various stages of persuasion in order to "connect" with consumers. Although a ...

  • Digital Pr.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kolia, Ioanna
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-04-18
    This thesis attempts to investigate the feasibility of Digital PR in various companies. For this purpose, a conceptual approach of PR and Digital PR is presented. Then, the concept of communication and marketing is ...

  • Growth marketing: The evolution of marketing with emphasize on data.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kartala, Charoula – Kyriaki
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-12-28
    Business and every human activity are constantly evolving in a modern society. Consumerism, digital transformation, sensitivity to environmental issues, are just a few of the characteristics that have radically changed ...

  • The use of social media from Higher Education Institutions in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mainolas, Georgios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-10-08
    The use of social media can satisfy the needs of buyers and sellers. Candidate buyers are looking for additional information about products and services available through social networks. In the case of the provision of ...

  • Influencer marketing: what it is and how it is used by advertisers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Karagianni, Lydia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ...

  • Location based marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Paspala, Asimina; Stampolas, Ioannis
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-09-11
    Nowadays, the technology behind mobile devices (i.e. smartphones and tablets) evolves very rapidly, giving much more potential to them. As a result, mobile devices have entered to peoples’ everyday life and facilitate many ...

  • Social analytics from popular social networking services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Dokmetzi, Despoina Aikaterini; Stenaki, Iliana
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2023-03-28
    This paper focuses on the analysis of the statistics (Analytics) that we derive from Social Media. As we all know, the use of social media has increased significantly in recent years. Millions of users from all over the ...

  • Startup business in the field of tourism in Greece and worldwide.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Bontouri, Antrea; Sarri, Paraskefi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-03-26
    Modern society has at its core the widespread use of new technologies and applications that, almost on a daily basis, bring out new practices, suitable for the more immediate execution of daily actions. Technology, therefore, ...

  • Youtube marketing: The rise of YouTube and its importance to the modern marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Gantzias, Nikolaos; Mavris, Nikolaos
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-04-17
    The aim of this diploma thesis is to present the evolution of YouTube from the beginning to the present day and how it affects to the modern man. YouTube is the second most visited site in the world, with more than a ...

  • Analysis of online promotion methods for a hotel unit.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Theocharis, Anagnostis
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2018-10-08
    The Internet is an important part of a business, either that business is small or big. That's because business with the right Marketing can earn more new clients for their products. This thesis has as purpose to make an ...

  • Optimizing targeting and efficiency for online advertising campaigns advertising network Google AdWords.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pappas, Vasileios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 28-01-2013
    The search engine Google, gathers and organizes daily millions if not billions of information from internet. Then make this information available to users worldwide who seek online via the search engine, which is the basic ...

  • Potentials of specialized / thematic social network services for the approach of niche markets.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Louizidis, Antonios
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 08-03-2012

  • The Banner Advertising and measuring effectiveness. Research in the domestic market for the cost of online advertising in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsarou, Vasiliki
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 09-02-2013
    We can find examples of online advertising in the resulting lists of the searching engines, in the social network services (Facebook etc), in advertising banners etc..In the present dissertation we analyze the concept and ...

  • Search engine optimization techniques.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koulaxizi, Argyri
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 26-04-2013
    Internet has become an ideal platform, not just for the promotion of website content but for promotion of products, services and businesses overall. Thousands of websites compete for visible position within search engines ...

  • The influence of social media in the progress of consumers purchase decision.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Varouma, Kalliopi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-03-08
    Τhe social media have become an everyday habit of our lives. More and more people of all ages worldwide are using social media regularly to communicate, get information and entertainment. Marketers of every company take ...

  • The subject and design evolution of web design from the early days of the internet today. Construction of a website according to the latest tendencies of web design.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpoukouvala, Chrysanthi; Mpoukouvala, Antelina
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 29-04-2009

  • The importance of human computer interaction in designing a web-site or an e-marketing campaign.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karypidi, Maria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 07-11-2012
    During the design of a website it is very important to follow some rules in order to reassure its usability. Designers often forget that websites, apart from being seemingly attractive and legible, they also have to be ...

  • Tv advertisement and the effects of the transition to the internet.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntretsa, Kristian
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-03-30
    The use of the internet is widespread nowadays both on the part of consumers and on the part of businesses. Social Media as part of the internet is, today, a powerful tool for advertising products and services. Companies ...

  • The use of search engine optimization (S.E.O) techniques in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Provimai, Frantsi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-24
    Search engine optimization consists of some techniques, ways, and methods through which a website can be ranked and appear in the top of search engine searches. There are several types of websites that, through static web ...

  • Digital advertising using banners: Their evolution over time, creation techniques, efficiency measurement.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Rempapi, Margarita
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2021-09-15
    This paper focuses on the study of digital advertising using banners as well as their evolution over time. Also, the applications – tools for creating advertising frames are presented in detail and there is a historical ...