Browsing by Advisor "Schoiniotakis, Nikolaos"

Now showing items 1-5 of 5

  • Omnichannel marketing in retail.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Spyridakis, Dimitrios
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 2021-11-24
    This paper examines the very interesting topic of Omnichannel marketing and the influence of and towards it, consumer behavior. Omnichannel marketing has conceptual foundations in two interrelated industries: multichannel ...

  • Total quality management on hotel industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Vorrizanaki, Artemis-Eleftheria; Moira, Maria
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 2017-09-08
    The present thesis focuses on the implementation of Total Quality of Management on the hotel industry. In the first chapter, the definition of Total Quality of Management is analysed, as well as its basic concepts. ...

  • Enterpreneurship in Greece: enterprises that survived the crisis.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papageorgiou, Panagiotis
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 31-05-2013

  • The evolution of franchising during the recession period. Trends and prospects in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Alexandrakis, Ilias; Soupalikas, Theodoros
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 2017-10-20
    The main subject of this research is the evolution of franchise as a business plan, during the recession period. Aim of study is presented the development of institution afterwards the appearance of recession, so much in ...

  • Strategies of enterprises via economic crisis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsikkis, Spyridon
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 2017-11-21
    Aim of present study is to develop the strategies of enterprises via economic crisis. The methodology of the work is supported in the collection of secondary data, which was collected through books articles in periodically ...