Browsing by Advisor "Schoinotakis, Nikolaos"

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  • New forms of business functions, the case of mobile marketing in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Antonakis, Ioannis
    Thesis advisor: Schoinotakis, Nikolaos
    Publication Date: 17-10-2013
    In recent years the development in the use of mobile phones is booming. From simple voice telephone devices, mobile phones have now become absolutely necessary items of daily use and information. Their functions continuously ...