Browsing by Advisor "Trihas, Nikolaos"
Now showing items 1-12 of 12
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City branding, citizens’ participation in the identity formation of the city. The case of Ierapetra.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014This paper deals with the issue of city branding and the actions that take place In order to achieve this. The first chapter presents introductory information on the subject dealing with the real work and the importance ... -
Web 2.0 and tourism. The case of TripAdvisor.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-07-2014Tourism products are characterized by a lack of material. The client of a tourism enterprise can not see, feel, hear or try the tourist product before purchase and consumption. He is limited just to some pictures or videos ... -
Investigation of current trends and issues in international tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014Tourism is one of the most dynamically growing segments of the global economy. Being the dominant activity in many countries, it has significant multiplier effects on other sectors of the economy and contributes to the ... -
The effect of social media in tourists' behavour.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014In recent years there is a rapid growth in the use of tools of Web 2.0, both by consumers and businesses. Tourism as an industry, based and depends on the movement of information, is greatly influenced by this new form of ... -
Special and alternative forms of tourism in the prefectures of Heraklio and Rethymno. Investigation of the current situation and development perspective.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The purpose of this thesis is to examine the degree of development of special and alternative forms of tourism in the prefectures of Heraklion and Rethymnon in Crete, as well as alternative forms that could be developed ... -
Kea (Tzia), the island of weekend. Investigation of development perspectives for alternative tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012Kea (Tzia) is an island and belongs to Cyclades group and refrains from Attica just 19 miles. Because of near distance from Attica, Kea became soon a popular destination for the Attica’s residents at weekends, so the island ... -
Tourism in Corfu: from the triptych “sea-sun-sand” towards an alternative model of tourism development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The purpose of this thesis is to study alternative forms of tourism which have been developed on the island of Kerkira (Corfu) as well as those that could be developed in accordance to the particular physical and social ... -
The role and importance of employee training in the hotel units of Cyprus.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014The hotel sector operates in a rapidly evolving environment and is asked to meet the increasing needs and demands of its customers. The capacity of the hotel units to function smoothly, efficiently and above all profitably, ... -
The impacts of climate change on greek tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 03-06-2014The climate of each destination is an important factor which defines the attraction of a place for tourists. Millions of travelers from North Europe visit Mediterranean area during summer every year because of the ideal ... -
Green hotels and sustainable tourism development at the prefectures of Ileia and Heraklion
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 28-02-2012The purpose of this thesis is to investigate the extent to which Greek hotels are familiar with the concept of sustainable tourism development, as the environmental practices they apply. In the theoretical part of the ... -
The Internet as a tourism marketing tool: The case of the hotel sector in Thessaloniki.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 26-04-2013The internet is one of the most recent technological inventions which people use in order to communicate as well as to get a lot of information .The internet became an important tool for gathering information and purchasing ... -
Tourism and enviroment: Management and promotion of natura 2000 sites in the municipality of Ierapetra Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Thesis advisor:
Publication Date: 10-07-2014This thesis is a study of the impacts on natural environment from the human activity and the tourist development. The implementation of policies for sustainable tourism development leads to the management of all resources ...