Browsing by Advisor "Zoυγανέλη, Στάθια"

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  • The green marketing in the greek clothing industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Drakou, Christina
    Thesis advisor: Zouganeli, Stathia
    Publication Date: 28-02-2012
    In recent years there has been a significant increase in the environment. More and more consumers have turned in greener products, leading the companies to focus more on the “greening” their products and activities. The ...