Browsing by Advisor "Zouganeli, Stathia"

Now showing items 1-6 of 6

  • Crisis management and organizational culture. The case of the airline industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vlachos, Konstantinos
    Thesis advisor: Zouganeli, Stathia
    Publication Date: 05-05-2011
    With a view to identify the essential role of communication in times of crisis, this thesis examines the appropriate strategic tools which corporations must establish and implement in order to achieve a successful crisis ...

  • The acceptance and influence of product placement in films in Greek, female consumers. Case study: "Sex and the city, the moovie".

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Liatsou, Aikaterini
    Thesis advisor: Zouganeli, Stathia
    Publication Date: 04-05-2010
    This dissertation paper focuses on product placement in movies. More specifically it deals with the acceptance of such products placed in film, by the female “Greek-consumer”, their opinion on the issue, and potential ...

  • The identity of Greek tourism destinations. The case of Greek prefectures' web sites.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diamanti, Eleni; Samara, Charikleia
    Thesis advisor: Zouganeli, Stathia
    Publication Date: 17-12-2010
    This assignment aims at researching the identity of the Greek destinations and the way it is promoted through the websites of the Greek Prefectures. Initially, an introduction is referred to the Greek tourism and how it ...

  • The use of social media as a tool for managing relationships with customers (Customer Relationship Management). The case of facebook in Greek hotels.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Desyllas, Spyridon; Kosta, Maria
    Thesis advisor: Zouganeli, Stathia
    Publication Date: 21-10-2012
    It is assumed that the interpersonal relationships and communication between people online are responsible for the foundation of social media. What's missing from social media is the presence of tourism businesses, which ...

  • Public relations in establishing a communication environment in tourism businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karagiorgos, Nikolaos; Dargatzis, Evaggelos
    Thesis advisor: Zouganeli, Stathia
    Publication Date: 28-02-2008

  • The green marketing in the greek clothing industry.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Drakou, Christina
    Thesis advisor: Zouganeli, Stathia
    Publication Date: 28-02-2012
    In recent years there has been a significant increase in the environment. More and more consumers have turned in greener products, leading the companies to focus more on the “greening” their products and activities. The ...