Browsing by Author "Αβραμίδου, Ζωή"

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  • The role of public relations in modern entrepreneurship.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Avramidou, Zoi; Malliari, Athina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-25
    Public relations are the A and Z for the success of enterprises and organizations as they affect and shape the trust of the public. This thesis, after defining exactly what public relations are, has the objective to describe ...