Browsing by Author "Αλιάγας, Χρήστος"

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  • Studying social networking in modern advertisement.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aliagas, Christos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-19
    The purpose of this study is the discovery and presentation of the relationship between advertising and social media. The ever-increasing use of the Internet for online shopping has changed the landscape of the international ...