Browsing by Author "Αλιβιζάτου, Γεσθημανή"

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  • Marketing strategies and emplementetion in casino (online and regular).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alivizatou, Gesthimani; Kileris, Dimitris
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 07-06-2012
    The issue addressed in this paper refers to marketing strategies and their implementation in casinos. Initially, it is made a substantial effort,towards the reader, in order to understand the basic concepts around marketing ...