Browsing by Author "Αμπελακιώτη, Μαρία"

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  • The influence of social networks on consumer behavior.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Ampelakioti, Maria
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 08-07-2015
    This thesis has as main objective to investigate the influence of social networks today, in human behavior as a consumer and whether the consumer welcomes the promotion of products and services over the internet. Below ...