Browsing by Author "Αναγνωστάκη, Ειρήνη"

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  • The study of consumer behavior as a marketing tool in small and medium enterprises in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Anagnostaki, Eirini
    Thesis advisor: Koutentakis, Emmanouil
    Publication Date: 27-06-2011

  • Tourism and mass media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Anagnostaki, Eirini; Gkougkoumi, Eleni
    Thesis advisor: Terzakis, Dimitrios
    Publication Date: 22-07-2013
    In this thesis we examin tourism in Greece and how it is promoted today through the media. Special mention is given to the promotion of tourism in Heraklion, Crete and the efforts for its development.