Browsing by Author "Ανδρίκου, Εμμανουήλ"

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  • Study of Marketing Strategies for Online Stores Who are Active in the Trade Sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Andrikou, Emmanouil
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-09-12
    The rapid development of technology has greatly affected the field of marketing, giving it new tools and methods. Modern businesses following this trend are increasingly using electronic marketing to be able to cope with ...