Browsing by Author "Ασμάνης, Παναγιώτης"

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  • The social media marketing in the field of football.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Asmanis, Panagiotis; Spanoudakis, Alexandros
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-11-22
    This diploma thesis explores the use of social media as a marketing tool in the field of football. Initially, there is an extensive reference to the theoretical context of social media, followed by issues concerning ...