Browsing by Author "Γερογιαννάκη, Ειρήνη-Ευαγγελία"

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  • Mix Marketing of banks - The Greek reality.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Gerogiannaki, Irini-Evangelia
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 02-08-2012
    In the current season, Marketing with all its activ ities, submerges the everyday routine of all person s. All markets and services of products deal with all these ways which will attract more consumers so that they increase ...