Browsing by Author "Γεωργά, Μαρία-Ειρήνη"

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  • Changes in consumer behavior in from traditional to modern internet advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Georga, Maria-Eirini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2020-07-16
    Purpose: To explore changes in consumer behaviour from traditional to modern online advertising based on the perceptions of the consumers. Methodology: Analysis and synthesis of the theory of advertising, traditional ...