Browsing by Author "Γρηγοριάδης, Αλέξανδρος"
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Marketing in accounting firms: quality of services and customer retention.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
Authors: Giagkos, Dimitrios; Grigoriadis, Alexandros; Karniaouras, Georgios
Thesis advisor: Tsoukatos, Evangelos
Publication Date: 02-11-2015Introduction: In the conduction of this specific work and research, a general reference with central issue to the marketing services in our country and particularly in enterprises that offer accounting services is accomplished. ...
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