Browsing by Author "Δήμου, Νικολέτα"

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  • Exploring the impact of e-marketing and new technologies in the consumer behavior of Greek tourists

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimou, Nikoleta; Katsouli, Asimina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-06-13
    In the present study we investigated the effect of electronic marketing and new technologies in consumer behavior of Greek tourists. Initially, we analyzed in detail the concepts of innovation, the use of the Internet, ...