Browsing by Author "Δαρζέντα, Αικατερίνη"

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  • Consumer behavior for wine products. The case of Santorini.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Darzenta, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    The aim of this thesis is to investigate consumer behavior and preferences for wine products in Santorini, Greece. The first section of the thesis gives the theoretical back ground, while the second section presents the ...