Browsing by Author "Δημάκη, Ιωάννα-Αλεξάνδρα"

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  • The search tool in social media and its use on advertising and marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Dimaki, Ioanna-Alexandra; Karanikola, Anastasia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    The aim of this thesis is to host and analyze the presence of the search function on Social Media and its use in advertising and Marketing. In order to conduct a proper and representative analysis, the work is divided into ...