Browsing by Author "Δημοπούλου, Ιωάννα"

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  • Keeping customers in sustainable business development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Dimopoulou, Ioanna
    Thesis advisor: Tzortzaki, Alexia Maria
    Publication Date: 07-10-2014
    The aim of this work was the need to improve the economic situation, which are the Greek enterprises thought customer retention. To this end, here are definitions, approaches, strategies and steps to achieve customer ...