Browsing by Author "Διαμαντάκη, Δέσποινα"

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  • The use of e-marketing by tour operators.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Diamantaki, Despoina; Pipitsa, Anna
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-01-22
    The purpose of this dissertation is to highlight the use of e-marketing by tourism businesses. In the first chapter there is a conceptual approach of tourism, its basic forms are mentioned and the contribution of tourism ...