Browsing by Author "Δραμητινού, Αντωνία"

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  • Factors of acceptance and dissemination of electronic transactions.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dramitinou, Antonia
    Thesis advisor: Melas, Christos
    Publication Date: 07-08-2013
    This thesis tries to investigate the basic options of acceptance and diffusion of e-transactions by consumers. Electronic transactions are a crucial field of communication and exchange between firms and consumers. Research ...