Browsing by Author "Ζαγοριανού, Μαρία"

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  • Comparative study for the attitude of consumers towards online advertising.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zagorianou, Maria; Kapoti, Dionysia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-06-15
    The purpose of this paper is to examine the impact of online advertising on consumer behavior. In a reality that the Internet has infiltrated every area of human life enormously, marketing could not be left untouched. The ...