Browsing by Author "Κεφάλας, Χάρης"

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  • Online advertising effectiveness of tourism advertising and its impact on consumers decisions.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Vangeli, Aris; Kefalas, Charis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 08-09-2015
    The main objective of this thesis is to investigate the advertising effectiveness in one of the most important sectors of the Greek economy, the tourist industry combined with the relatively new form of advertising, the ...