Browsing by Author "Κοτσέλη, Ίνα"

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  • Measurement of customers’ satisfaction in real business environment.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katseli, Ina
    Thesis advisor: Fragkiadakis, Athanasios
    Publication Date: 14-12-2009
    The importance of measuring customer satisfaction is confirmed by the fact that the area of the analysis of consumer behavior has focused on the post-purchase behavior of the customer. The companies and organization, who ...