Browsing by Author "Κυρίσαββα, Χριστίνα"

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  • How advertising affects Cypriot consumers in period of economic crisis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kirisavva, Christina
    Thesis advisor: Papandreou, Nikolaos
    Publication Date: 19-04-2013
    In the following thesis, we will develop the theme of the global economic crisis, the origins of this phenomenon and the spread and then we will focus on Cypriot data. How the economic crisis is affected Cyprus and how ...