Browsing by Author "Κυρλάκη, Ευγενία"

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  • Study of consumer behavior in the transition from traditional sales to e-commerce.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Kyrlaki, Evgenia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2020-03-26
    In the present study is a survey aimed at the percentage of consumer preferences be-tween e-commerce and traditional trade. Due to the increased competition that has existed in recent years and due to the economic crisis ...