Browsing by Author "Κωτσής, Χρυσοβαλάντης-Κωνσταντίνος"

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  • The use of social media marketing in the promotion of Greek products and food.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Elsaouach, Ntaiana; Kotsis, Chrysovalantis-Konstantinos; Stylianidi, Evgenia
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-10-24
    In this paper we examine the role of Social Media Marketing in promoting Greek agricultural and food products. We examine the special characteristics of the Greek agricultural product, in its primary and processed form, ...