Browsing by Author "Λάβδας, Αλέξανδρος"

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  • Research on the modern techniques of the web and their utilization by businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karanikas, Fotis; Lavdas, Alexandros; Pappas, Nikos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 08-09-2015
    In the following thesis, we presented the development of modern marketing as well as the presentation of modern forms of advertising. Accordingly, we referred to modern trends in advertising, especially in advertising ...