Browsing by Author "Λάγιου, Βασιλική"

Now showing items 1-1 of 1

  • The development of e-marketing in greece through the public relations and media social networking.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mamaka, Aikaterini-Maria; Lagiou, Vasiliki
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 10-12-2015
    Object of study of this thesis is the analysis of three concepts: e-marketing, public relations and social media. In the next three chapters that follow will detail study these concepts and that is involved in each and ...