Browsing by Author "Ματράκα, Αθανασία-Αφροδίτη"

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  • Product promotion and enterprises development via social media marketing utilization.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Matraka, Athanasia-Afroditi; Bali, Eleni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-01-19
    Social Media Market concerns a new type of marketing which mainly targets younger consumers. It is based on a combination of lots of various tendencies most of which come from the development of Internet and the Social ...