Browsing by Author "Μουντουφάρης, Αλέξανδρος-Γεώργιος"

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  • Promotion of Cretan wine abroad. Difficulties and possible ways to overcome them.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mountoufaris, Alexandros-Georgios; Konstantakis, Grigorios
    Thesis advisor: Dimou, Eirini
    Publication Date: 26-05-2015
    The aim of this dissertation is to present the ways that the Cretan wine makers use to promote their products to the International Market, to search and describe as well as analyze the problems that they confront. This ...