Browsing by Author "Μούρκας, Θεοφάνης"

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  • The prospects of market research services in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mourkas, Theofanis; Kyriazis, Angel
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 29-11-2013
    Marketing research is a constituent part of a marketing plan. This thesis aims to research the current and future usage and marketing research process from the local SMEs. For the purposes of this thesis a primary research ...