Browsing by Author "Μπάρλας, Νικόλαος"

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  • The evolution of advertising on greek TV

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Karyakatzis, Ioannis; Barlas, Nikolaos
    Thesis advisor: Pachoulakis, Ioannis
    Publication Date: 2016-06-23
    By the acceptation of “advertising”, we mean the process of the consumers’ notification and influence over a purchasable product or service. More commonly, “advertising” means to ‘draw attention to something’, ‘to notify ...