Browsing by Author "Μπεχράκη, Παυλίνα"

Now showing items 1-1 of 1

  • The exploitation of social media within the fashion marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bechraki, Pavlina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-07-21
    Nowadays where new technologies and the Internet are used in every aspect of our daily lives, they have "invaded" also in fashion, as fashion businesses can promote their products via the internet and to communicate to a ...