Browsing by Author "Ντουρούπη, Χριστίνα"

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  • Strategic marketing analysis in the internet for three leading cosmetic companies in the world.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntouroupi, Christina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 14-12-2011
    In our days, the modern enterprises and organizations are facing a continuous changing and competitive environment. In this context the strategies that the enterprises adopt and utilize should be every time adjusted to the ...