Browsing by Author "Ντούνη, Αριάδνη"

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  • Methods for advertising and using advertising activities on internet media sites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ntouni, Ariadni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2020-05-07
    For many years, media advertising was considered the strongest form of brand awareness in a company. However, the 21st century brings with it the decline of traditional media. As people are increasingly exposed to large-scale ...