Browsing by Author "Οικονομοπούλου, Χριστίνα"

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  • Study of the technique of affiliate marketing, the present and the future of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Oikonomopoulou, Christina; Fampiola, Nikola
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    It is a fact that in recent years, rapid developments in telecommunications and information technology led to the development of networks and especially the prevalence of the Internet. Commercial use of the internet has ...