Browsing by Author "Πατραμάνη, Ειρήνη"

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  • Consumer behavior and preferences online purchases in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Patramani, Eirini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 24-03-2015
    The aim of this thesis is to investigate consumer behavior and preferences online purchases in Heraklion, Crete. The first section of the thesis gives the theoretical background, while the second section presents the ...