Browsing by Author "Πλέντης, Στυλιανός"

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  • The effectiveness of online advertising on consumers in Cyprus.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Plentis, Stylianos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-27
    Online advertising has been used for decades. To begin with, the term 'advertising' indicates every action aimed at the dissemination of information for commercial purposes (advertisements on television, in newspapers ...