Browsing by Author "Σιγάλα, Μαρία"

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  • Research of consumer behavior for wine products, case study of Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Koloi, Konstantina; Sigala, Maria
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2017-01-26
    Consumer behavior consists of actions taken by consumers to purchase various goods and services. A study of this phenomenon is focusing on criteria that motivate people either purchase a product or reject it in favor of ...