Browsing by Author "Σιφουνιού, Δέσποινα"

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  • Franchising as a method of development for retail trade businesses in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Sifouniou, Despoina; Fragkiadaki, Evangelia
    Thesis advisor: Dimou, Eirini
    Publication Date: 18-10-2013
    Franchising or as it is translated in Greek, “dikeohrisi ”, is a special type of entrepreneurship, which has been developed rapidly not only all around the world but in Greece as well. The penetration of franchising in ...