Browsing by Author "Σκαντζάκη, Μαρκέλα"

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  • The effectiveness of online advertising: the case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mavroforaki, Maria; Skantzaki, Markela
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-03-28
    The global prevalence of the internet and the use of social media by the majority of people over the last 5 years have changed the form of traditional advertising and have virtually eliminated the strategies of the marketing ...