Browsing by Author "Συριγωνάκη, Άννα"

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  • Research about the marketing implementation in the hotels of the city of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Syrigonaki, Anna
    Thesis advisor: Dimopoulou, Eirini
    Publication Date: 2019-07-02
    Nowadays, the importance of Hotel Marketing and a well-coordinated promotional strategy are indisputable some major factors that affect the sustainability of a hotel. In Crete in recent years, we have seen quite concerted ...