Browsing by Author "Σφακιανάκη, Ειρήνη"

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  • Online advertising auction on the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mara, Eleni; Sfakianaki, Eirini
    Thesis advisor: Dimotikalis, Ioannis
    Publication Date: 22-09-2015
    Naturally, the development of technology and particularly the Internet, and directly affected the trade and especially advertising. Even today there are people advertising that are unrelated to this new advertising medium, ...