Browsing by Author "Σφακιανάκη, Σοφία"
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The internet development of enterprises in the Heraklion prefecture.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Papadaki, Konstantina; Sfakianaki, Sofia
Thesis advisor: Kourgiantakis, Markos
Publication Date: 19-06-2014The aim of this thesis is to investigate how the SME’s in Heraklion, Crete, Greece adopt the e-business practices and the perspectives of e-business development. The first section of the thesis gives the theoretical back ... -
Methods of promotion and use of innovative advertising actions on internet websites.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
Authors: Sfakianaki, Sofia
Thesis advisor: Mastorakis, Georgios
Publication Date: 2022-09-27In our rapidly developing world, advertising is a primary source of information, awareness, and consumer influence for a product of service. For decades now, through advertising, and more specifically through innovative ...
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