Browsing by Author "Σωπασή, Χριστίνα"

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  • Public relations and the uses from buissnes.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Sopasi, Christina
    Thesis advisor: Papandreou, Nikolaos
    Publication Date: 24-08-2014
    This thesis deals with the functions and resources of public relations implemented by businesses. Public relations are one of the main modern communication tools and their contribution is significant to the creation of a ...