Browsing by Author "Ταβερναράκη, Ευαγγελία"

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  • Social media marketing and its influence on small and medium enterprises.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Pantelidaki, Ioanna; Tavernaraki, Evangelia
    Thesis advisor: Peronikolis, Michail
    Publication Date: 2022-04-07
    The modern time is a situation of obstacles and opportunities for businesses in general. In particular, small and medium-sized enterprises are facing unprecedented changes in technology, as they are required to keep up ...